NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
THIS WEEK'S HEADLINES
The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products

Product purchase app developers claim that their new innovations hold great promise, but will their apps really enhance DRTV campaign platforms?  

Remarketing Stretches Your Campaign Dollars

How to earn a first-time customer and reignite consumer interest with an online remarketing campaign.

Digital Marketing Tips for Brand Builders
n/a Are You Really Measuring Your Social Media Performance?

Employing social media to amplify content is a key strategy in today's connected world, but few organizations gauge the results of their social media efforts. Here is good advice for marketers that want to hone their social media measurement strategies.

Getting the Most Out of Interactive Video
n/a Tapping the Mobile Video Ad Goldmine

If you're not factoring mobile into your online video strategy - you're missing the boat. With industry researchers like Adobe and comScore tracking the growth of mobile video, the need for solid, engaging content is sure to grow exponentially over the next year.

Optimizing DRTV Sales with Responsive Web Design

DRTV marketers should be building websites that are optimized for use across thousands of different screens.

4 Great Ways to Ramp Up Your Web Testing

Taking the testing concept online is challenging. Here are four ways firms can start ramping up their web testing right now:  



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