NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
THIS WEEK'S HEADLINES
Hit 'Em Where it Counts - Everywhere

DRTV marketers looking to gain a market presence across multiple screens should learn how to effectively leverage their messages across all mediums while maintaining standardized branding and pricing approaches.

10 Short-Form Tips for First-Time DRTV Users

Done right, short-form DRTV is an extremely effective way to leverage existing advertising investments while also generating sales via TV, web, retail and through other channels.

The Top 4 DRTV Myths … Dispelled!

Confused about the truths and rumors behind DRTV? Here are four realities to keep in mind as you plan your campaign.

There's Still Room for the Little Guy in DRTV

Using DRTV’s accountability factor, entrepreneurs can test their products across a myriad of platforms, find out which commercials work (and what ones don’t), and tweak their advertising strategies to yield the best results.

Silent But Steady

Reaching the "GI" and "Silent" generations requires a deliberate, targeted approach—not just an afterthought. The good news is that most older consumers are constantly on the lookout for new products and services. It’s time to remember the often “forgotten generations.”

DRTV Agencies Are More Relevant Than Ever

DR experts have an indispensable asset: more than two decades of trial and error in both creative and media. They know how to create accountable advertising and what it takes to make a successful infomercial. These factors should come into play when selecting the company that will take the short- or long-form DRTV campaign off the concept table and onto the airwaves.

How to Make Your Online Videos 'Google-Friendly'

With savvy marketing teams vying for Google’s attention, what does it take to stand out from the crowd and ensure that your online videos are noticed and tracked by the Internet’s 300-pound search engine gorilla? Here are five solid answers that you can put to work at your firm today:

WebM: A Game Changer for Online Video

Google heated up the online video space even more when it released its new open source, royalty-free video format known as “WebM.” Check out these five ways that the new format will alter the online video space.



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