NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
THIS WEEK'S HEADLINES
Are Your Campaigns Hitting the Latest “Hot” Social Connection Point?

A new agreement will allow brand marketers to display promotional videos and pictures to Instagram users.

Leveraging Micro-Videos in the Direct Response Arena

With mobile outpacing TV in the race to capture eyeballs, micro-videos gain traction as one of the newest additions to the direct response advertiser's toolkit.  

Using Real-Time Bidding to Build Your DR Brand & Gain Efficiencies
n/a 30 Years of DRTV
n/a The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products

Product purchase app developers claim that their new innovations hold great promise, but will their apps really enhance DRTV campaign platforms?  

Remarketing Stretches Your Campaign Dollars

How to earn a first-time customer and reignite consumer interest with an online remarketing campaign.

Digital Marketing Tips for Brand Builders
n/a Are You Really Measuring Your Social Media Performance?

Employing social media to amplify content is a key strategy in today's connected world, but few organizations gauge the results of their social media efforts. Here is good advice for marketers that want to hone their social media measurement strategies.



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