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THIS WEEK'S HEADLINES
Optimizing DRTV Sales with Responsive Web Design
DRTV marketers should be building websites that are optimized for use across thousands of different screens.4 Great Ways to Ramp Up Your Web Testing
Taking the testing concept online is challenging. Here are four ways firms can start ramping up their web testing right now:Leveraging In-App Ads, Games, and Mobile
Knowing that they're getting feature-rich apps for free makes consumers more amenable to the advertising that graces the tops, bottoms, and sometimes the middles of their mobile phone and/or tablet screens.Common Branding Mistakes
Here are four valuable lessons that DRTV marketers can take away from the world's largest, most successful brands.Managing Your Brand’s Social Reputation
A lot of businesses don’t realize that there is a conversation happening online about their firm without them. The fact that negative feedback and comments are published for all to see is both positive and negative for brand marketers. Those who notice and address this quickly paint themselves as alert, conscious companies that truly care.Are You Missing Out on the Second Screen?
Today's marketers have more selling opportunities than ever at their fingertips. Now is the time to stop looking at mobile phones and tablets as distractions to your TV commercials and learn how to harness the power of the second screen.Star Power Without the Star Price
A significant line item on any DRTV commercial’s ledger is celebrity talent. However, celebrity talent is a double-edged sword for marketers and can be downright expensive. If you’re bent on using high-profile talent in your next show, follow these four success tips to get the right person without breaking the bank.DRTV: The Ultimate Brand Re-Energizer
When it comes to consumer engagement, loyalty and trust, brand equity has been sliding downward. But brands with energy have proved the exception to this decline. How do you increase energy? Some brand advertisers are finding the answer to that question in DRTV.
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