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Home » Insights and Opinions » Tim Hawthorne » Tim's Articles By Year

1997

‹ 1996up1998 ›

Save Money: Air Only Profitable Commercials

Summary:

The age-old guideline for making money in financial markets is: buy low, sell high. The direct response industry has evolved a contemporary guideline for saving advertisers millions of dollars in media: roll out profitable commercials only.

Submitted by DeeDee Banks on Sun, 1997-04-20 11:00.
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Submitted by skelley@hawthor... on Wed, 2007-02-21 18:19.
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