1998

About the most vexing question faced today by network television and advertisers alike is: Where is the next Seinfeld? But this is trivial when measured against the ominous question of tomorrow: Where will viewers come from?

This year an estimated $1.5 billion dollars in product sales will be generated by infomercials. Research has shown that retail sales driven by infomercials all range from two to 15 times the infomercial sales. More and more major brands are integrating infomercials into their marketing mix, and advertising executives are being asked to measure the results of their advertising expenditures. Surprised by these statistics? Maybe it's time you took a fresh look at infomercial marketing.