NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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28 Million Respond To Mobile Advertising

Summary:

According to a new report from The Nielsen Company, twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad.

For the complete article, click here.

Center for Media Research: April 2, 2008
By Jack Loechner

Submitted by swilcox@hawthor... on Mon, 2008-04-07 14:28.
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