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7-Eleven Lights The Thrusters With 'Super-8' Promo

Summary:

Call it Madison, Vine and Houston. 7-Eleven is sending someone into space as part of a campaign around the Steven Spielberg-produced Paramount sci-fi horror feature "Super 8," which hits theaters next week. The capstone in the effort is an honest-to-goodness trip into near-orbit for the winner of a Foursquare location-based promotion. Private aerospace firm Space Adventures, Ltd. is providing the seat into suborbital space.

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Submitted by sclarke@hawthor... on Tue, 2011-06-07 02:54.
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