Hawthorne Videoactive Report Vol 2 No 101 01203
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90 Percent Of Casual Gamers Will Trade Ad Views For Game TimeSummary: When 90 percent of consumers agree on anything, it probably merits reporting. In this case, it's casual gamers telling Real Networks last month that they'd be glad to watch videos ads -- both before the games and during breaks -- if that's what allows them to play the games free. Copywriters know that "free" is the most powerful word in advertising. Apparently it's just as effective for getting people to watch ads in the first place. For the complete article, click here.GamaSutra: February 6, 2008 » login or register to post comments | email this page | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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