Apple TV the Sequel, Groupon Answers Gripes, DIY Chiquita Advertising
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THIS WEEK'S HEADLINES
Online Coupons Get Smarter Groupon and its competitors, which build buzz by sending out a daily email alerting subscribers in a city to a local bargain, are listening to gripes like Ms. London's and recasting their operations. Among the new approaches: computer programs to better target consumers with personalized deals and staff on the ground to help merchants. New Apple TV: $99, Netflix streaming, 99-cent TV rentalsAfter a flurry of last-minute rumors, Apple announced its completely revamped Apple TV at its keynote Wednesday, featuring a much smaller design, 99-cent TV rentals from ABC and Fox, and Netflix streaming capabilities. The new Apple TV will come out in late September and will cost $99, which is a large decrease from the current $230 price of the old Apple TV. Report: Video Usage Surges, Thanks Partly To Streaming Sites' Commitment To InfrastructureOver the past year, the amount of time American audiences spent watching video for the major live video publishers has grown 648% to more than 1.4 billion minutes, according to comScore. Consumer-Influenced Labels Are New TrendContests in which consumers help design or contribute to special product labeling -- closely tied in with digital/social media and larger marketing missions, of course -- seem to be popping up with increasing frequency among food manufacturers these days. Apple Debuts New Apple TV, iPods, iTunes TV RentalsAt a media event on Wednesday, Apple (NASD: AAPL) CEO Steve Jobs unveiled new designs for all of its iPods, a new version of iTunes with a music social network called Ping, the second generation of its Apple TV streaming video device, and a new iTunes Store movie and TV show rentals service. The new $99 Apple TV is one-fourth the size of the first model, and now exclusively supports a new rental model for movies and TV shows. Mobile Is Still About ReachApple's decision to support ads exclusively for the iAd Network has left many advertisers hunting for a cross platform solution, one that allows brands and agencies to reach any mobile user on any device via any mobile advertising channel. At Google, doodling is real workThey've celebrated Pac-Man's anniversary, Einstein's birthday, the World Cup, the Fourth of July, Persian New Year, the Olympics, U.S. elections, and just about everything in between. Who are they? Google's Doodlers, of course. Do Not Track Campaign Develops Controversial Spot for Times SquareConsumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot promotes a longer video the group produced. Both videos are controversial - and designed to push the cause the group is currently promoting, namely Do Not Track legislation. Tim Hawthorne's PicksHere are some articles that have recently caught Tim Hawthorne's attention.Hawthorne Direct on Facebook
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