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THIS WEEK'S HEADLINES
Are You Really Measuring Your Social Media Performance?
Employing social media to amplify content is a key strategy in today's connected world, but few organizations gauge the results of their social media efforts. Here is good advice for marketers that want to hone their social media measurement strategies.Getting the Most Out of Interactive Video
n/a Tapping the Mobile Video Ad Goldmine
If you're not factoring mobile into your online video strategy - you're missing the boat. With industry researchers like Adobe and comScore tracking the growth of mobile video, the need for solid, engaging content is sure to grow exponentially over the next year.Optimizing DRTV Sales with Responsive Web Design
DRTV marketers should be building websites that are optimized for use across thousands of different screens.4 Great Ways to Ramp Up Your Web Testing
Taking the testing concept online is challenging. Here are four ways firms can start ramping up their web testing right now:Leveraging In-App Ads, Games, and Mobile
Knowing that they're getting feature-rich apps for free makes consumers more amenable to the advertising that graces the tops, bottoms, and sometimes the middles of their mobile phone and/or tablet screens.Common Branding Mistakes
Here are four valuable lessons that DRTV marketers can take away from the world's largest, most successful brands.Managing Your Brand’s Social Reputation
A lot of businesses don’t realize that there is a conversation happening online about their firm without them. The fact that negative feedback and comments are published for all to see is both positive and negative for brand marketers. Those who notice and address this quickly paint themselves as alert, conscious companies that truly care.
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