NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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A Look At: The monsters in Terminix's new ad campaign

Summary:

Ad agency Publicis Dallas created a hoard of unusual-looking monsters for an ad campaign for Terminix. Produced by Blacklist's Barcelona-based directorial and design collective Dvein, the four spots use a combination of manual and simulation tools, such as 3D Studio Max, Maya, After Effects and Nuke, to render the termite, cockroach and ant infestations almost unrecognizable, certainly unlike any others seen in feature film or commercials.

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