NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 85 0723 Hawthorne Videoactive Report Vol 2 No 85 0723
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Tim Hawthorne Interviews Sigi Friedman (ERA) Tim Hawthorne Interviews Sigi Friedman (ERA)
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City of Henderson Nevada video spokesman City of Henderson Nevada video spokesman
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Jott hooks you up Jott hooks you up
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One For Fun: Gatorade ball girl commercial One For Fun: Gatorade ball girl commercial

Acquisitions Everywhere!

aQuantive for six billion still seems the craziest decision to me, but what does everyone else think? Do any of the recent big name/big dollar acquisitions in the advertising and tech spaces seem like certain winners or losers?The best take I've seen on all this is from GigaOM's Kevin Kelleher, who describes just how much R&D six billion can buy.