NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Ad Network? Video Ad Network? Why Not Both?

Tim's Pick: Ad Network? Video Ad Network? Why Not Both?

Summary: Ever wonder why a separate class of so-called video ad networks emerged over the last decade? Or, why more display ad networks don't serve pre-roll video ads? The reason is simple: a lack of standards for video ad serving required specialized technology to translate between a network's ad server and the growing hodgepodge of different publisher video player implementations.
Submitted by DeeDee Banks on Wed, 2010-02-17 02:54.
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