Ad-Skipping Efforts Can Backfire

The AdRants blog is rather well-named, because the authors speak their minds pretty plainly. Last Thursday the rant concerned anti-advertising campaigns, specifically a recent New York City effort that equates visual advertising with graffiti. The irony is that the billboards making this case are advertising. And the more people try to avoid advertising -- using DVRs to skip past them, for instance -- the more ads we seem to get. Don't be surprised if one day soon network programs feature overlays throughout entire episodes, or the shows play within branded skins. The solution? Less fuss, better targeting.

AdRants: January 17, 2008