Ad Space Mall Network Attracting Big Brands

Quoting a viewership percentage of 47 percent and commercial recall of over one-third, the AdSpace Mall Network is attracting a rather impressive roster of big name advertisers: from Ford to Coca-Cola, and from Victoria's Secret to the U.S. Navy. We've documented several times that digital signage is growing; its embrace by the marketing giants gives it more credibility still.

Press Release: February 6, 2008

Adspace Networks Adds Major National Advertisers

Digital Mall Network Acknowledged As National Media Buy

The Adspace Mall Network has attracted a group of blue-chip national advertisers that are buying commercial time on Adspace's nationwide out-of-home network.

Major national advertisers that are taking advantage of Adspace's digital mall network include AT&T, Ford, The Coca-Cola Company, Verizon, New Line Home Entertainment and The U.S. Navy. Now reaching more than 100 million people each month, 1,300 Adspace Smart Screens are located in 102 malls nationwide.

"As traditional forms of advertising become more fragmented and less effective in engaging the consumer, Adspace Networks provides a compelling opportunity to reach millions of people on the path to purchase each month," said Sean Flanagan, vice president of national advertising sales, Adspace Networks. "Due to the recent decline in TV viewership, both because of the ongoing writers' strike as well as migration to online programming and video gaming, world class brands such as AT&T, The Coca Cola Company, Ford, New Line Home Entertainment and The U.S. Navy have found national coverage solutions via Adspace Networks."

High viewing levels of the network are driven by compelling on-air content called "Today's Top Ten", which showcases a mall's top 10 sale items each week. The program allows the mall's retailers to compete to be featured on the screens by submitting their best deals including original prices and total savings. Adspace then chooses the 10 best deals and produces a free 12-second spot, for each, and incorporates the ten spots into its six-minute loop of content and advertising.

In a 2007 study, Adspace's in-mall advertisements were viewed by 47 percent of mall shoppers, according to Nielsen Media Research, and average commercial recall was 34 percent. Further, seventy-seven percent of Adspace viewers agree that the Smart Screens are a good thing for malls to offer their customers, and 80 percent said they would look at them on their next visit.

"In 2007, Adspace Networks Inc. enjoyed tremendous consumer and commercial vitality in doubling the national footprint to 1,300 screens in 102 malls while tripling the portfolio of national advertisers," Mr. Flanagan noted. Other major national advertisers that have already utilized Adspace's reach include H&M, Lifetime, Lionsgate, Victoria's Secret, among others.

About Adspace Networks, Inc.

Adspace Networks, Inc. www.adspacenetworks.com owns and operates the Adspace Mall Network, the largest in-mall digital video advertising network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of over 1,300, eight and nine-foot-tall plasma screens -- called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, mall events, and local and national advertising. The network reaches 100 million affluent (source: Directory of Major Malls(R)) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.