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Addressable TV Ads Keep Viewers Tuned In

Summary:

In an addressable advertising trial in Huntsville, Alabama, Comcast Cable and Starcom have shown that relevant ads can keep viewers from fleeing commercials. Households that received specific ads based on demographic data changed channels 38 percent less often than the rest of the viewing audience. Viewers don't hate advertising ... they hate irrelevant advertising.

For the complete article, click here.

TV Week: April 4, 2008
By Julieanne Smolinski

Submitted by swilcox@hawthor... on Tue, 2008-04-08 14:57.
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