HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Adidas Builds Augmented Reality Game into ShoeSummary: Shoe designer Adidas is the latest company to use augmented reality to promote its brand. Unlike other marketing endeavors however, Adidas is not embedding its AR imagery in an ad or website. Rather, in what may be a first for the marketing industry, Adidas says it will embed the code directly into the tongue of the shoe. For the complete article, click here.» login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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