NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Advergames Can Help You Build Brand

Summary:

According to PQ Media, advergaming and webisodes are the fastest growing branded entertainment segments, climbing at a 51.7 percent compound annual growth rate from 2002 to 2007. That's because online games and simulations are great at educating prospects in both the consumer and B2B marketplaces across a broad range of industries -- financial, health, lifestyle, technology, sports, retail, automotive and more.

For the complete article, click here.

iMedia Connection: March 17, 2008
By Mathew Georghiou and Mary Beth Schoening

Submitted by info@hawthorned... on Mon, 2008-03-31 14:57.
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