NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Hawthorne Videoactive Report Vol 2 No 93 1001 Hawthorne Videoactive Report Vol 2 No 93 1001
Screen 2
Gene Silverman: A Primer on Candidates’ DRTV Opportunities Gene Silverman: A Primer on Candidates’ DRTV Opportunities
Screen 3
MySpace SelfServe Ads MySpace SelfServe Ads
Screen 4
Dentyne Face Time Site Dentyne Face Time Site
Screen 5
BestAdsOnTV.com BestAdsOnTV.com
Screen 6
Gameplay footage from the new Wii release Gameplay footage from the new Wii release
Screen 7
One for fun: A commercial for Extended Stay Hotels One for fun: A commercial for Extended Stay Hotels
Home

Analyst: Upfront Sales to Fall 2% to 14%

Summary:

Broadcast TV networks' upfront advertising sales will be down this year, posting a drop of between 2% and 14%, a leading Wall Street analyst said.

A "material decline is probable given ratings declines, the disruption in the development cycle due to the recent writers' strike and economic woes," Jessica Reif Cohen of Merrill Lynch said in a report published yesterday.

For the complete article, click here.

Advertising Age
by Jon Lafayette

Submitted by skelley@hawthor... on Fri, 2008-05-09 19:39.
» login or register to post comments | email this page | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket