NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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And Now A Show From Our Sponsor

Summary:

In the 1950-51 television season, among the top six shows were Texaco Star Theatre, Philco TV Playhouse, The Colgate Comedy Hour, and the Gillette Cavalcade of Stars. NBC apparently remembers, and is reviving the full program sponsorship. Liberty Mutual is first off the blocks, adding its name to a pair of TV movies. It's a sensible tactic. When viewers start skipping those "words from our sponsors," you'll still get attention with shows from our sponsors.

For the complete article, click here.

The New York Times: April 2, 2008
By Stuart Elliott

Submitted by swilcox@hawthor... on Fri, 2008-04-04 15:08.
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