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AOL Ads Trail Yahoo, Project Devil Cools

Summary:

AOL fell behind Yahoo in terms of its proportion of higher-priced oversized/custom ad units -- 17% vs. 25%. "This was a meaningful decline from 24% for [the second quarter of the year] and 26% in [the first quarter], when AOL led all portals in terms of oversized/custom home page ad units," according to Macquarie analyst Ben Schachter.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2011-09-14 00:14.
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