NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Apple's first iAds hit the iPhone

Summary:

As planned, iAds debuted on iOS 4-based devices on Thursday, with the first examples of Apple's program enabling advertisers to present interactive ads directly within iOS apps. Engadget has Dove's entry, starring Major League Baseball's Albert Pujols and Andy Pettitte.  

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2010-07-14 03:00.
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