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Arbitron Launches ARB-TV To Measure Out-of-Home

Tim's Pick: Arbitron Launches ARB-TV To Measure Out-of-Home

Summary: Arbitron said Tuesday that it would use its Portable People Meter technology to launch a new service tracking exposure to out-of-home video networks. The offering, tabbed ARB-TV, aims to provide advertisers with some insight into consumption patterns of the burgeoning place-based networks.  
Submitted by DeeDee Banks on Thu, 2009-06-25 19:03.
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