Arbitron Study Claims Ads in Social TV Environment Outperform Traditional Broadcast TV Equivalents

Akoo, a Chicago-based company that operates a social music television network for out-of-home environments on Monday announced the results of an advertising effectiveness study that focuses on the social TV space. The study focused on Akoo advertisers in the categories of gaming consoles, quick-service restaurants, consumer electronics retailers, movie studios and mobile broadband service providers. Among its main findings: traditional 30-second commercials, when integrated within an interactive, social TV programming environment, often outperform broadcast TV equivalents in such brand metrics as recall, consideration and purchase intent.