Are Auto Manufacturers Poised to Ditch TV in Favor of Online Ads? Not Quite

To hear Borrell Associates tell it, the internet is going to be awash in online ads, if it isn't already. Borrell has just reported that, at $22.6 billion this year, with an overall increase of 7.2%, from $21.1 billion in 2010 to $22.6 billion this year. The largest dollar increase is expected for online media, which is projected to be up 11% , from $6.6 billion to nearly $7.3 billion. Online now dominates nearly one-third of all auto advertisers' budgets and is likely to grow as dealers migrate more toward social media and mobile marketing.