NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

As Seen on TV ... and in Aisle 5

Summary:

Infomercial products are morphing from gizmos marketed to insomniac TV watchers to little splurges for shoppers bargain-hunting at stores like Wal-Mart Stores Inc., Target Corp. and Bed Bath & Beyond Inc. Walgreens is scaling back some of its other offerings to make more room for Topsy Turvy Planters, Perfect Brownie Pan Sets and ShamWows.

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