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At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' FutureTim's Pick:
At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' Future
Submitted by DeeDee Banks on Fri, 2010-07-30 01:35.
Summary: Direct-marketing legend Lester Wunderman has installed shoji screens on the windows in his New York office so he can't look out -- what he sees is "this great light." The screens help him achieve an "in-look" as opposed to an "out-look." And, as Robert Frost said, that has made all the difference. |