NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' Future

Tim's Pick: At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' Future

Summary: Direct-marketing legend Lester Wunderman has installed shoji screens on the windows in his New York office so he can't look out -- what he sees is "this great light." The screens help him achieve an "in-look" as opposed to an "out-look." And, as Robert Frost said, that has made all the difference.


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