HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Bar Ads Deliver Crystal Clear MemoriesSummary: According to a study by Abritron and Zoom Media & Marketing, 80 percent of people exposed to a bar's digital advertising screen remembered at least one of the four ads that played in rotation. This is impressive because: a) 80 percent is a very big number; b) the coveted youth demographic is well-represented; and c) bar patrons are often hard-pressed to recall much of anything. For the complete article, click here.Reuters: March 28, 2008 » login or register to post comments | printer friendly version | Social networking links for this post:  |  |  |  |  |  |  |  |  |  |
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