Behavioral Targeting: Chicken Soup for Recession’s Soul

Writing for Adotas, Meir Zohar writes, "As we approach times of uncertainty in 2008, it's also important for us to evaluate our behavior. Are we committing budgets to campaigns without testing our efforts? Are we developing social networking campaigns which do not engage our prospects just to say that we're doing ‘something' social? Are we running elusive video-branding campaigns with repurposed TV commercials?" Behavioral targeting, he suggests, may be the cure.

Adotas: April 7, 2008
By Meir Zohar