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Behind the Scenes of the Old Spice Guy Campaign

Summary:

Old Spice owes its new hip, media savvy and sexy brand to ex-football player and actor Isaiah Mustafa. He is the "ridiculously handsome" Old Spice Guy who debuted in a Super Bowl ad this year and who has appeared in some 186 30-second online videos over the past two days.

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2010-07-21 03:03.
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