NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Beyond the Badge: Big Media Brands Strike Foursquare Deals

Tim's Pick: Beyond the Badge: Big Media Brands Strike Foursquare Deals

Summary: Foursquare is offering another channel through which media companies can reach fans. The opportunity is to extend engagement beyond the screen--both television and computer--and into real life. On Foursquare, "when users are out, they get pings from these show reminding them about it.


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