BlackArrow Unveils New Tools to Manage Ad Placement Opportunities Inand Around on-Demand Video

BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps(TM), a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in and around video content. The AdMap suite extends BlackArrow's advertising system by introducing tools to manage ad-placement opportunities for programming delivered over broadband and SCTE 130-5 compliant video on demand (VOD) environments. AdMaps provide a time-saving workflow to create new advertising inventory, integrate new ad formats easily and update ad-sales models quickly - all without requiring changes to the existing infrastructure or media player code.