Blip.tv Builds a Hulu for Original Web Series

The startup has until now been all about helping the makers of web series, like "Misadventures of MindCraft Chick" and "Old Jews Telling Jokes," distribute and make money from their work on YouTube, large portals and other sites. But now it is launching its own consumer-focused site, a cross between Hulu and iTunes, and is giving indie web series a face lift with "poster tiles" so they'll be displayed like an episode of "Desperate Housewives" on iTunes or Netflix.