NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Brand Building: How to Mix Offline with Online to Drive Targeted Entries to Video Contest

Summary:

Check out how the marketer ran a multichannel campaign that mixed offline and online efforts to promote an online video contest. Their results kicked butt. Includes creative samples.

For the complete article, click here.

Marketing Sherpa

Submitted by skelley@hawthor... on Fri, 2008-10-24 16:51.
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