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Brand Engagement Guarantee: Give Away Gold

Summary:

Funny how many engagement debates settle themselves with bribery. The Guinness adult beverage site has rolled out an advergame called "The Legend of the Golden Domino." You watch video clips to find clues, which you use to find codes, which in turn unlock dominoes that release video clips -- which you can ultimately assemble into a finished Guinness ad. If you succeed you can win a solid gold domino.

For the complete article, click here.

Wired: April 3, 2008
By Susan Arendt

Submitted by info@hawthorned... on Thu, 2008-04-10 14:19.
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