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Branded Entertainment Packs Big Punch Online

Summary:

By tastefully integrating a brand into good storytelling, research has shown that most users' affinity for the brand grows. More important, perhaps, the effects of the traditional 30-second advertising around these shows is bolstered by the three to five minutes of brand exposure during the show.

For the complete article, click here.

iMedia Connection: March 24, 2008
By Bradley Werner

Submitted by swilcox@hawthor... on Wed, 2008-04-02 13:53.
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