NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
Screen 2
Stein Mart Love at First Find Stein Mart Love at First Find
Screen 3
CBS Fall Preview CBS Fall Preview
Screen 4
Marty McFly’s Closet Marty McFly’s Closet
Screen 5
HVR Blast from the Past HVR Blast from the Past
Screen 6
Back 4 the Future Back 4 the Future
Screen 7
Dear Sophie Dear Sophie
Home

Bravo Media Partners With OkCupid for Interactive Viral Campaign to Promote New Docu-Series "Most Eligible Dallas"

Summary:

With another first to market opportunity, Bravo has teamed up with OkCupid to promote its new docu-series "Most Eligible Dallas" with an innovative campaign on the popular online dating site. To create a more immersive experience for viewers, cast members are integrated into users' searches where they each have their own "dating profiles."

For the complete article, click here.
Submitted by sclarke@hawthor... on Wed, 2011-08-17 02:32.
» login or register to post comments | printer friendly version |

Social networking links for this post:
delicious | digg | reddit | magnoliacom | newsvine | furl | google | yahoo | technorati | icerocket


<none>