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BrightRoll Opens Online Video Ad Exchange

Summary:

Real-time buying and selling of ads through automated Nasdaq-like exchanges are the rage in online display advertising. So it would make sense that the same trend would take hold in video advertising, right? Well, no, partly because the formats themselves aren't standardized and sites use a complex array of different technologies to attach ads to video.

For the complete article, click here.
Submitted by sclarke@hawthor... on Tue, 2010-08-17 04:04.
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