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BrightRoll Reports Online Video Now a Media-Buying Staple

Summary:

ADOTAS - Online video is now a staple in media-buying, reports video ad network BrightRoll in its 2011 Online Video Advertising Report. Surveys of media buyers from the last few BrightRoll reports have shown a great deal of interest in the space, but confusion over ROI and targeting abilities.

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Submitted by sclarke@hawthor... on Thu, 2011-05-05 09:34.
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