Bringing Direct Marketing to Digital Screens

Checking in at an airline self-service kiosk has always been a bit of a game for me. I count the number of times I pause to figure out what or where to click next -- and how often I find the "Next" button on the right side. Things got more interesting since the FAA stopped requiring the "Did you pack your bag yourself?" questions. Now there are direct-marketing offers, which are still finding a natural integration into the kiosk experience.