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Bringing Internet Relevance To Television Advertising

Summary:

Erick Schonfeld of Tech Crunch has gotten thinking about what needs to be done to make TV advertising as relevant as video advertising. We have a long way to go, he says, but it boils down to two things: 1) replacing 30-second commercials on TV with relevant ad overlays that pop up at exactly the right moment during a show, and 2) automating the buying, creation and placement of TV ads to make it more like buying search ads.

For the complete article, click here.

Tech Crunch: March 26, 2008
By Erick Schonfeld

Submitted by info@hawthorned... on Fri, 2008-04-04 14:30.
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