Brooke Pohren

Moola.com is offering swag for playing the self-proclaimed world's first MMRG. That's Massively Multiplayer Rewards Game. A web browser toolbar alerts players to good deals and enables shopping searches. But the fun appears to be its trademarked AdverTrivia. That's right, ads with a pop quiz at the end. To move on in the game play, you have to correctly answer some questions. At last -- a way to guarantee that ads are not only seen, but heard.