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Hawthorne Videoactive Report Vol 2 No 91 0903

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Qik: live video streaming from your phone

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Audi: Truth in engineering

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FLORA.tv: The World is Thinking

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Fliqz: Video attracts, engages, and converts

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DigMeld TV Networks

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One for fun: How to Be Creative in Advertising

Budweiser Trying Out Television Advergame

Summary:

The things you find on YouTube.... Budweiser is trying to score with an advergame it has run on DISH. While branded gaming already has a big presence online, it's still fairly new to interactive television. The Budweiser campaign offers plenty of choices, from checking out Budweiser's "Beerleaders," to playing a little soccer and trying to score goals -- all with your set-top remote. One of interactivity's chief pleasures is gaming, which advertisers are beginning to leverage.

For the complete article, click here.

YouTube: February 21, 2008

Submitted by swilcox@hawthor... on Mon, 2008-02-25 15:33.

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