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Business Week Gets Into … Gaming?

Summary:

Business publications like Forbes and Business Week increasingly find themselves reporting on social networking and branded entertainment. Now they can report on themselves. Forbes has started an ad network for business blogs, and Business Week is joining the fun by launching a gaming arcade for its website. When even stuffy old business publications embrace this sort of thing, Web 2.0 ventures have gone mainstream.

For the complete article, click here.

Paid Content: March 25, 2008
By David Kaplan