HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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But wait... there's more to DRTV spotsTim's Pick:
But wait... there's more to DRTV spots
Submitted by DeeDee Banks on Mon, 2010-02-15 03:04.
Summary: "We love our model now more than ever," says Greg Renker, co-CEO of Guthy-Renker Products, the longtime marketer of mostly health and wellness products through DRTV. "The ability to use data to your advantage competitively is more powerful than ever." But this success, Renker adds, has contributed to an uptick of competition in the channel.
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