Campaigns

Tim's Pick: Facebooks Rising Place-Based Tide Lifting All Boats

Summary:

From Foursquare's rewritten future to Googles' likely response, the analysis surrounding Facebook's new location-based Places initiative continues to roll - representing a serious threat to Google's pursuit of local ad dollars.

 

Tim's Pick: Facebook Introduces 'Places,' Lets Users Check in From Venues

Summary:

In front of about 100 reporters from almost every news outlet in the Bay Area and beyond, Facebook CEO Mark Zuckerberg announced recently his social network's long-awaited geo-location product called Places.

The mobile product will focus on three major features, he said: It will allow users to share where they are with their friends; allow them to see who is near them; and allow them to discover new places around them.

 

Tim's Pick: Fast-Food Chains Grab Most Location-Based Check-ins

Summary:

Fast feeders, early data shows you're indeed cool enough for check-ins.

Quick-service chains Subway, McDonald's, Starbucks and Burger King have the most unique check-ins on MyTown, a location-based game with more than 3 million users that provided the data. Subway has seen nearly 6.4 million check-ins from more than 500,000 users since the app launched in December.

Tim's Pick: AR Continues to Make Inroads in Magazine Publishing

Summary: German magazine Sueddeutsche Zeitung’s 33rd issue uses augmented reality throughout the book, giving users new multimedia content that can be accessed by a smartphone. AR provider Metaio says SZ, the magazine supplement of Germany's top newspaper, is the first publication to make an entire issue available with mobile augmented reality. (via MediaBuyerPlanner).

Tim's Pick: What Facebook 'Places' Means for Marketers and Developers

Summary: If you're like me you probably watched and are digesting the Facebook Places announcement. I've had some time to check it out and to read the documentation and what follows is a brief perspective from my point of view.

Tim's Pick: Android Rules for Marketers - But Which Android?

Summary:

Online ad network Chitika has looked at ad click rates across its network, comparing both iPhone and Android. It came to the conclusion that Android users are far more valuable than iPhone users as they clicked on ads 81% more often.

 

Tim's Pick: Rachael Ray Adds to iPhone Foodie Apps

Summary:

Rachael Ray, the best-selling cookbook author and TV personality, is expanding her brand in the digital arena with a new iPhone app and Twitter account.

The app, called Tasty Bytes, is similar to the growing number of foodie and celebrity chef apps in that it has a range of tools designed helps users get a meal from the grocery store to the table - besides, of course, the obligatory signature recipes.