Campaigns

The controversy about location-tracking on mobile devices, and the subsequent emphasis on location-based services in mobile advertising, may not be as important longer-term as previously thought. According to a new survey, it's not location-relevant advertising that is most valued by mobile consumers; it's mobile ads that are personalized to a users' tastes.

Despite major shifts in the smartphone market since 2009, the iPhone has managed to hold strong as the single biggest target for mobile advertising, according to quarterly studies from Millennial Media, the latest of which is being released today.

Victoria's Secret has incorporated the high-flying Internet radio station Pandora in its latest mobile campaign promoting its new Heartbreaker push-up plunge bra. The two mobile banner ads are running within Pandora's iPhone app, Mobile Marketer writes.

The payments space is evolving quickly, and lots of NFC-enabled schemes are brewing, but SparkBase has leaped ahead and is launching a wireless store loyalty card scheme that works using existing tech.

Today Ogilvy & Mather's "Pitch David Ogilvy" iPhone app was named "Mobile of the Day" by the industry recognized internet award program FWA (Favourite Website Awards).

The mobile campaign included an iPhone app that let users merge their personal photos with safari scenes from the film. They could unlock new capabilities by sharing these on Facebook.

With Apple Thursday announcing more than 15 billion apps have been downloaded from the App Store to date, it's clear apps have become big business. But for developers, one of the dilemmas is whether to charge upfront for mobile apps or offer them free and make money from the small proportion of users who pay for higher-level access or make in-app purchases.

With Appealing Media, YuMe gets an impressive client list, including ESPN, IPC Media, Bauer Media and Universal McCann. For these and other clients, Appealing Media has executed campaigns across native apps, touch Web and mobile Web properties.

Granted, an Anglo-Saxon smartphone, an iPhone, a Google phone and their ilk can be handy on the road but they lack, so far, many of the tools so useful to travellers in Japan on their so-called feature phones.

Today we bring you Immersive Labs, a New York-based advertising technology startup that produces dynamically tailored ad messages to passerby. The anonymous facial detection is nuanced enough to parse ads by gender, age, distance, attention time and gaze, weather, time of day, and day of week. The technology is invisible to the viewer and works one-on-one or with crowds.