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Hawthorne Videoactive Report Vol 2 No 91 0903

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Qik: live video streaming from your phone

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Audi: Truth in engineering

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FLORA.tv: The World is Thinking

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Fliqz: Video attracts, engages, and converts

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DigMeld TV Networks

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One for fun: How to Be Creative in Advertising

Can Advertising Morph Into Applications?

Summary:

Commenting for iMedia Connection, Chris Autry suggests that it's time to rethink online display ads -- a "push" format that guarantees a lot of potential viewers won't welcome them. What does offer promise, he suggests, are what we call widgets, but what he calls "advertising as applications." That's an insightful encapsulation for a "pull" ad format that offers consumers value they associate with the advertising brand.

For the complete article, click here.

iMedia Connection: April 8, 2008
By Chris Autry

Submitted by swilcox@hawthor... on Thu, 2008-04-10 14:39.

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