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Can Crawls Keep Viewers From Running?

Summary:

The 24/7 news channels -- CNN, Fox and MSNBC -- are crawling their way to keeping viewers engaged. Each is experimenting with running its news crawl throughout commercial breaks. ESPN News has done this for years as a way to give viewers the content they've sought when the network must break to pay bills. It's a sound idea -- and might work even better if the networks hold back fresh items for when the ads play.

For the complete article, click here.

TV Week: February 10, 2008
By Jon Lafayette

Submitted by swilcox@hawthor... on Tue, 2008-02-19 16:10.
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