Can Video Take Names, Get the Lead?

Online video has been sold so hard and for so long as the familiar, safe branding vehicle that will lure TV dollars online, we rarely hear much about its direct marketing potential. But ad software and services company Panache says that with the right formats and appeals, video advertising can also take names and become a hard core DM lead generator. The company is rolling out Tuesday morning a slate new products for its publisher partners to add to the mix call Lead Accelerator.