NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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CBS Interactive’s TV.com enters social-TV race with Relay

Summary:

CBS Interactive is giving television the Foursquare treatment. The digital division is beta-testing TV.com Relay, a service that transplants Foursquare's combination of user check-ins and badge rewards from brick-and-mortar venues to TV shows.

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