NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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CBS Offers Dockers Free Air Time After Underwear Imbroglio

Summary:

Talk about getting caught with your pants down. After running back-to-back ads in the Super Bowl utilizing the same creative theme -- people walking about without any trousers -- CBS has agreed to give one of the marketers involved additional ad time to make up for the gaffe, according to a person familiar with the situation.

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