NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
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CBS, Spike Kick Video Up a Notch

Summary:

As both broadcast and cable networks ramp up their online video efforts, they're finding it's important to own that technology in order to give advertisers what they want: better reporting and targeting data.

For the complete article, click here.

Advertising Age
by Abbey Klaasen

Submitted by skelley@hawthor... on Mon, 2008-06-09 14:09.
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